Brand Identity Process
When your vision is understood, it becomes much easier to create a lasting outcome.
Let’s create a cohesive visual identity to tie together every component of your marketing—giving you the confidence to show off your business and attract and speak to the clients you’ve been dreaming of.
Discovery
We will discuss a number of initial questions such as: What change do you want to make? What are the challenges? How can you tell if your current plan is working?
Research
An in-depth look into your history, target market, positioning, competitors, comparable brands, trends, differentiators, and reputation.
Strategy
This is essentially about having a plan, and finding visual clues in what the research uncovers. It sets expectations for how individual identity elements can work and grow with the brand.
Creation
Presentations include digital mock-ups that demonstrate how the logo and brand identity can be applied to relevant print and digital contexts.
Implementation
Everything is designed so that implementation launch is as efficient as possible. Ensuring the identity guidelines are tailored, ready to go.
Accountability
I encourage a quarterly update to review any aspect of the design implementation, whether for visual guidance or for help with additional branding elements.
BRAND ESSENTIALS FOR THE ENTREPRENEUR
Brand Identity: The Full Package
A smart, cohesive and distinctive brand identity will get you noticed. When you work with me, you know that I’ll help you attract the right sort of clients & customers, the ones you’ve always envisioned appealing to. I firmly believe in the benefits of a collaborative creative process so you need to let me get into your head. No one knows your business better than you and it is my job to work with you to build your brand into something you are truly proud of.
What's included:
- Kick-off & Discovery Meeting
- Mood Board Development
- Primary Logo Design
- Secondary Logo Design
- Identity Usage Examples
- Custom Color Palette
- Typography Guideline
- Photography Guideline
- 2-3 Patterns/Textures
- Stylescape Execution
- Brand Language Guideline
- Detailed Brand Guidelines
Book a 15-minute Fit Call
Want to see how we can work together? Book a quick 15 minute phone call and lets talk about what you have in mind.
THIS IS FOR YOU IF:
- You are ready to elevate your business
- You want to connect with your clients
- Your want to feel confident with your visual identity
- Are ready to partner with those to support your vision
BRAND ESSENTIALS FOR THE ENTREPRENEUR
Brand Identity Plus: The Full Package plus a bit more
This offer includes all the items you need plus a little extra to complete your identity package. We will start off with discovery and finish with all the items you need.
What's included:
- Kick-off & Discovery Meeting
- Mood Board Development
- Primary Logo Design
- Secondary Logo Design
- Identity Usage Examples
- Custom Color Palette
- Typography Guideline
- Photography Guideline
- 2-3 Patterns/Textures
- Stylescape Execution
- Brand Language Guideline
- Detailed Brand Guidelines
- Plus:
- Stationary Suite
- Social Media Headers
- Social Media Templates
- Email Template
- One-Sheet Design Template
CLIENT PRAISE
Brand solutions for expert-based entrepreneurs
Jillfrances has been an invaluable creative partner. She developed the brand identity for both of my companies, along with countless creative assets, including websites, print materials, and infographics. She is an exceptional designer and strategic thinker who takes the time to understand our goals and helps us understand how each decision impacts the user experience.
~ Jack Phillips, CEO and Co-Founder, International Institute of Analytics
THIS IS FOR YOU IF:
- You are ready to elevate your business
- You want to connect with your clients
- Your want to feel confident with your online identity
- Are ready to partner with those to support your vision
BRAND ESSENTIALS FOR THE ENTREPRENEUR
Brand Identity + Website: Design, & Development
What's included:
If you are in need of both an identity and website, I have a solution for you. Let’s build a combination of either of the Brand Identity packages and either of the Website development packages and figure out a custom combination that will best work for your company’s needs.
Looking for a custom combination?
Give me a call! I can create the solution that works best for your needs.
BRAND ESSENTIALS FOR THE ENTREPRENEUR
Looking to rebrand or to refresh your current identity?
I can customize an identity that is right for you.
Let’s take a look of where you are and hear about the challenges you are facing. I will provide an analysis and recommend the best next steps. The Full Package or The Full Package Plus can be applied to help ensure you have all the assets you need to support your new brand.
CLIENT PRAISE
Brand solutions for expert-based entrepreneurs
When I started my business, I realized my website did not represent me correctly. I needed the look and feel of the materials presented to my clients to match the quality of the expertise I delivered. Jillfrances took the time to understand my business, the audience I wanted to connect with, and the vision for the future. She captured all of these elements in my brand strategy document and laid out an actionable roadmap. Jillfrances holds the creative vision for my business, and together we are making that vision a reality. I can’t imagine a better partner!
~ Erica Holthausen, Catchline Communications
JFG VISUAL COMMUNICATIONS
Are you ready to elevate your business to the next level?
Regardless if you’re in the starting phase of your business or in the position to take your start-up to the next level, you don’t have to do it alone. Learn more by scheduling a complimentary 30-minute consultation and let's get started today!